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Marketing Mix
Modeling Analytics

Express Analytics decodes the effectiveness of your marketing activities. Our Marketing Mix Modeling (MMM) solutions utilize advanced statistical techniques and machine learning to quantify the impact of each marketing channel on sales performance. We transform data into clear guidance for budget allocation and strategy, encompassing everything from traditional media to digital campaigns.

Express Analytics' Approach

What is Marketing Mix Modeling?

Marketing Mix Modeling Analytics is a data-driven technique that quantifies the impact of various marketing inputs, like TV, radio, print, digital, price, and promotions, on sales. Our Market Mix Modeling Module uses historical data and predictive analytics to uncover which levers drive ROI, empowering you to make informed decisions.

Key Features and Tools of EA's MMM Platform

Multi-Channel Attribution

Understanding Media Impact

We evaluate the contribution of each marketing channel to your overall business outcomes using advanced regression-based models.

ROI Measurement

Quantifying True Performance

Get precise ROI estimates per channel, enabling you to identify where to increase or decrease investment for optimal results.

Seasonality & Trends Adjustments

Normalizing Market Conditions

Our models account for seasonal fluctuations, economic cycles, and promotional spikes, ensuring accurate and reliable insights.

Scenario Planning

Simulating Budget Strategies

Model various media mix scenarios to understand trade-offs and forecast outcomes before committing to your budget.

Integration-Ready

Seamless Plug & Play

Integrate your existing ad platforms, CRM, and data warehouse to gain a comprehensive view of marketing performance.

Visual Dashboards

Insights Made Clear

Intuitive dashboards allow your teams to visualize performance, KPIs, and modeling outputs at a glance, making complex data easily digestible.

Marketing Mix Modeling Process

Our comprehensive process ensures accurate modeling and actionable insights for your marketing strategy.

Data Collection

Gather data across media spending, promotions, pricing, distribution, and sales.

Normalization & Adjustment

Control for external factors like seasonality, holidays, or competitor activity.

Model Building

Apply regression and ML algorithms to create predictive and explanatory models.

Insights Generation

Interpret the output to provide clear budget, performance, and forecasting insights.

Decision Support

Use reports and dashboards to plan future campaigns and allocate budgets.

Deployment

Offer simulation and optimization insight and deploy outcomes to share suggestions

Advanced Analytics and Visualisation

Marketing Mix Modeling AnalyticsMMM AnalyticsAnalytics

What can you do with Our Market Mix Modeling Module?

With Market Mix Modeling, you can determine the historical impact of marketing activities on KPIs such as sales, revenue per customer, etc. You can also forecast the impact of a particular marketing campaign before execution and optimize your budget despite various business constraints.

Channel Saturation

Find out the saturation point of your different channels to improve your media spend across all channels for the best returns.

Campaign Impact Forecast

Estimate the impact of your marketing campaigns before execution based on the predictive models built using historical sales & marketing data.

Reduce CPA

Reduce your CPA by up to 30% by reallocating budgets to more effective channels and significantly improve your return on marketing spend.

Faster Turnaround

Enjoy faster turnaround time and accuracy with up to 50% reduction in turnaround time compared with other solutions in the market.

Arrange a Quick Call

Speak to our experts for a personalized demo or to get your questions answered in minutes.

Marketing Mix Modeling AnalyticsMulti-Channel AttributionROI MeasurementSeasonality & TrendsScenario PlanningIntegration-ReadyVisual DashboardsBudget OptimizationPerformance AnalyticsData-Driven DecisionsMarketing EffectivenessChannel SaturationCampaign ImpactAdvanced AnalyticsPredictive Modeling