eBooks
Explore our comprehensive collection of eBooks covering industry trends, best practices, and innovative strategies across various business domains. Discover cutting-edge insights, data-driven methodologies, and expert perspectives that will help you transform your business with actionable intelligence.

How Deep Learning Enhances Multi-Touch Attribution
Explore how deep learning algorithms are revolutionizing multi-touch attribution models, providing more accurate insights into customer journey and marketing effectiveness.

Tackling The Challenges of Dirty Data
Learn how to identify, clean, and maintain high-quality data for better business decisions. This comprehensive guide covers data validation, deduplication, and best practices for data governance.

The Single View of Customer: Your Key to Marketing Success
Improve your customer experience and drive business growth with the Single View of Customer. Our technology integrates customer data from all sources, allowing you to gain a complete understanding of each customer and deliver exceptional service.

What is CDP? How to Choose the Right One?
What is CDP? A customer data platform centralizes your data from website, CRM, social media, E-commerce, etc. to identify the areas of improvement and help you work on it.
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